Parenting Support for Dads, From a Dad Who Needed It Most

He never really was.

Once a month, we spoke on the phone, just enough to remind me I had a father.
Not enough to feel safe and loved.

No birthday hugs. No presence at Father’s Day at school. No claps at the year-end show.

I remember clearly: for a long time, I was sure the problem was me.

“Look at you, buddy… such an annoying kid you are.”

That was my self-talk. It debuted in a very loving way.

And so I grew up: messy, insecure, carrying scars no one could see.
The kind of stuff that echoes when you become a parent yourself.

That’s what brought me here.

Not answers. Just a deep need to rewrite the story.
To understand what parenting support really means and to put all my effort into not repeating the example I was given.

That’s why I never step out for a smoke. I do it at home.
(Kidding. I hate cigarettes.)

What I’ve Done (and What I Do Now)

Before I started writing about fatherhood, I was writing for brands. The kind you find on shelves and screens around the world.

I spent over 15 years in global agencies, creating campaigns recognized by the most respected creative festivals in the industry. But no sleepless night in advertising prepared me for the ones that come with a child.

The more I leaned into gentle parenting, the less I could stomach the aggressive 13–14-hour workdays and the burnout badge that came with them.

The visceral need to be a better dad turned into a visceral need to change how I live, how I work, and how I tell stories.

Dad in Panic is my way of exploring how to be a good father.
Where I make my voice, my craft, and my honesty become some kind of parenting support for dads.